Kickstart your Digital Marketing Journey

Learn from the best and create digital strategies that promote sales.

Next Cohort Starts

April 5th, 2025

Our alumni work here

Who can enrol for this course

Zyonel Academy’s Digital Marketing course was designed for beginners and those looking to enhance their current skills.

Class Duration

This course is designed for both novice and intermediate learners

Course duration

This course will last for a duration of 16 weeks. 

Training delivery mode

This course can be accessed both online and on-site.

Learning model

Instructor-Led Lectures

Learn in real-time from industry-expert and enjoy interactive sessions from the comfort of your home.

Project-Based Learning

Build your portfolio by working on complex projects that will challenge your problem solving skills and prepare you for your first job.

Mentorship

In addition to live classes, students receive full support from a personal mentor throughout their
project phase.

Peer-to-Peer-Learning

Learning with your peers boosts your confidence and collaborative skills. 

Course module

  • Overview of Digital Marketing
  • Evolution of Digital Marketing
  • Key Concepts and Terminologies

  • Importance of Target Audience
  • Market Segmentation
  • Creating Buying Personas

  • Importance of a Website in Digital Marketing
  • Website Design Principles and User Experience
  • Basics of Website Development Platforms and Content Management Systems (CMS)

  • Introduction to SEO and Its Importance
  • On-Page SEO Techniques
  • Off-Page SEO Strategies
  • Keyword Research, Optimization, and Tracking

  • Introduction to Content Marketing
  • Creating Engaging and Valuable Content
  • Content Distribution Channels
  • Content Promotion Strategies

  • Overview of Major Social Media Platforms
  • Creating a Social Media Strategy
  • Social Media Advertising Fundamentals
  • Social Media Analytics and Measurement

  • Introduction to Email Marketing
  • Building an Email List and Segmentation Strategies
  • Email Campaign Creation and Optimization
  • Email Analytics and Performance Tracking

  • Understanding PPC Advertising
  • Keyword Research and Ad Copywriting for PPC
  • PPC Campaign Setup and Budgeting
  • PPC Campaign Optimization and Performance Tracking

  • Importance of Data Analytics in Digital Marketing
  • Key Performance Indicators (KPIs) and Metrics
  • Tools for Digital Marketing Analytics
  • Data Analysis and Reporting

  • Introduction to Digital Marketing Strategy
  • Setting SMART Goals and Objectives
  • Creating a Digital Marketing Plan
  • Budget Allocation and Resource Planning

Learning tools

Below are the tools that form the foundation of digital marketing practices and are essential for developing excellent strategies.

MailChimp

Google Ads

Trello

Canva

SEO Powersuite

HootSuite

SEMRush

Google Analytics

Real Success Stories from Zyonel Academy Alumni

Meet our alumni who’ve turned their passion for tech into thriving careers. From landing dream jobs to launching innovative startups, their success starts with Zyonel Academy

Ademola

Data analysis

I have had the privilege of undergoing training with Zyonel Academy, and I must say, it has been an incredible journey! The training has not only honed my language abilities but has also enabled me to understand the nuances of human communication. The expertise and guidance provided have been invaluable, and I am now equipped to assist and provide helpful responses to a wide range of queries. Thank you for the opportunity to learn and grow with you!

Victor

Product Design

It boosted my skills across coding, teamwork, communication, & problem-solving, standing out with its supportive community & real-world approach.

Ayanfe

Frontend Developer

Learning web development at Zyonel Academy was like stepping into a world of endless creativity and problem-solving. Starting out, I felt overwhelmed—especially coming from a public health background—with so many languages and frameworks to learn. But the journey was incredible. Read More

Ronke

Backend Development

Zyonel Academy provided me with the skills and knowledge I needed to excel as a backend developer. The training was practical, the instructors were supportive, and the experience was truly transformative. I highly recommend it to anyone pursuing a career in tech.

Queen

Data Analysis

Zyonel Academy's Data Analysis course was eye-opening, offering crucial insights & practical skills for a data analyst career. Grateful for the invaluable experience.

Dideoluwa

QA

My journey at Zyonel Academy as a Frontend Development and Quality Assurance student was nothing short of transformative. The academy’s hands-on approach and industry-relevant curriculum gave me the skills and confidence to face real-world challenges head-on. Read More

Tamilore

Backend Development

Zyonel Academy broadened my perspective on backend development, especially as a woman. The structured learning, mentorship, collaboration, and projects greatly improved my problem-solving skills. Thankful to Zyonel!"

Irene

FrontEnd Programming

When I joined Zyonel Academy, I was in the middle of maternity with a four-month-old baby and a toddler. I had almost no programming experience or knowledge, and I honestly doubted my ability to keep up. But enrolling in the frontend programming course at Zyonel turned out to be one of the best decisions I’ve ever made. The lectures, hands down, were the most engaging I’ve ever attended. Read More

“95% of our graduates secure meaningful tech employment within six months of completing their programs”

Ready to take the next bold step?

Start your journey today!

Payment Plan

$367/month

Regular: $1,366/month

Get 73% off your payment

Promo expires 29th March 2025.

Pay 3 equal installments before the commencement of the training. 

One-off payment

$999

Regular: $4,000

Get 75% off your payment

Promo expires 29th March 2025

 Pay 100% upfront.

Frequently
asked questions

The training is strictly online. However, students are allowed to meet physically with their private mentors during the project phase.